Social Media Marketing
Social Media Audit
The Social Media Audit I researched and wrote was one of the most valuable exercises as a student and digital communicator. It not only forced me to analyze all the pieces of a businesses' social media efforts, but surprisingly revealed that the target audience' of my audited business' top social media platform was never utilized. The Social Media Audit has additionally served as a work sample for to send to potential employers.
#flatagnes - Social Media Campaign for 2019 Agnes Scott College Commencement
In 2017, Oprah Winfrey addressed the graduating class at Agnes Scott College. Half of the WDC Developing Content for Social Media class competed for the best social media campaign proposals with the 2019 Commencement speaker not yet announced. My social media campaign was innovative, with Flat Agnes to emulate Flat Stanley---the largest running viral Internet campaign---and several hash tags for social media sharing and engagement. It was one of a handful chosen by the founding faculty director to show to graduate students.
Team Social Media Campaign - Press Release & Coverage
Found Prophecies, an original story of fortunes opened and lives forever changed, was a group project in WDC Transmedia Storytelling. A team of graduate students built a social media campaign around a fictional story of a fortune cookie company that surprised women around the U.S. with uplifting fortunes, connecting them through the experience. A live social event was held with social engagement from around the U.S. From the press release, the Decatur local publication, “Decaturish,” ran a story.
http://jaynegillis.com/wp-content/uploads/2019/09/found-prophecies-press-release-november-2018.pdf
Press Release on Found Prophecies
Coverage in “Decaturish” newspaper
Found Prophecies, an original story of fortunes opened and lives forever changed, was a group project in WDC Transmedia Storytelling. A team of graduate students built a social media campaign around a fictional story of a fortune cookie company that surprised women around the U.S. with uplifting fortunes, connecting them through the experience. A live social event was held with social engagement from around the U.S. From the press release, the Decatur local publication, “Decaturish,” ran a story.
http://jaynegillis.com/wp-content/uploads/2019/09/found-prophecies-press-release-november-2018.pdf
Press Release on Found Prophecies
Coverage in “Decaturish” newspaper
Found Prophecies, an original story of fortunes opened and lives forever changed, was a group project in WDC Transmedia Storytelling. A team of graduate students built a social media campaign around a fictional story of a fortune cookie company that surprised women around the U.S. with uplifting fortunes, connecting them through the experience. A live social event was held with social engagement from around the U.S. From the press release, the Decatur local publication, “Decaturish,” ran a story.
http://jaynegillis.com/wp-content/uploads/2019/09/found-prophecies-press-release-november-2018.pdf
Press Release on Found Prophecies
Coverage in “Decaturish” newspaper
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