Thought Leadership

A significant component of the Writing and Digital Communication Master’s curriculum involved research. The written pieces included in this Research and Thought Leadership section demonstrate my ability to analyze a digital communication problem and present a viable solution, along with the ability to conduct research and synthesize and communicate the results through written and oral presentation.

 

Research

White Paper 1

"Gen X Communicators: Changing Times, Changing Competencies" is a White Paper that addresses the issues, opportunities, and solutions for Gen X communication professionals in today's changing digital professional landscape. Researched and wrote for my
WDC Internship.

White Paper 2 -- coming soon!

Of the three top professions that are in demand today, two of those job titles did not exist a decade ago. One of those titles is digital marketing and communication. So what new job titles will be the most sought after skills in ten years? The simple answer is: no one really knows. A new White Paper is being researched on the
subject now. Stop back soon!

Blogs for Thought Leadership

Blogs are written by thought leaders in particular professions and industries to share knowledge and inform. Blogs are also a component of a content marketing mix for lead generation and to build trust with ultimately your loyal customers. Blogs to arrive here soon!

Newsletters for Thought Leadership

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Email newsletters are a significant aspect of marketing today. Email marketing builds relationships with customers. While the relationship is a fragile one built on trust, it is also measurable by tracking progress and looking at conversion rates and sales.

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Email newsletters are a significant aspect of marketing today. Email marketing builds relationships with customers. While the relationship is a fragile one built on trust, it is also measurable by tracking progress and looking at conversion rates and sales.

This is the heading

Email newsletters are a significant aspect of marketing today. Email marketing builds relationships with customers. While the relationship is a fragile one built on trust, it is also measurable by tracking progress and looking at conversion rates and sales.

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